The arrival of Japan’s ABC-Mart Grand Stage at Bonifacio High Street signals a turning point, one that replaces chaos with curation, and hype with experience.
ABC-Mart has earned its place as Japan’s leading footwear retailer for its meticulous service, streamlined design, and wide selection of global brands like Nike, Adidas, Asics, Vans, and New Balance. Its Grand Stage format represents the brand’s elevated tier, a concept store that curates limited-edition collections and exclusive collaborations like the new Puma X Rosé capsule collection and Kuromi Classic Clogs. After successful expansions in Korea and Vietnam, its debut in the Philippines marks a milestone as the first Grand Stage 4.0 store in Southeast Asia.
A New Kind of Sneaker Experience
ABC-Mart marked its opening with a creative shoelace untying ceremony, setting the tone for a lively celebration that featured Taiko drummers, Gachapon machines, and DJ sets. Beyond the spectacle, the event introduced a new rhythm to Manila’s sneaker scene.
At 750 square meters across two floors, ABC-Mart Grand Stage in Bonifacio High Street sets a new standard for how sneakers are sold in Manila. Every section feels deliberate, allowing shoppers to move naturally through brands and styles without distraction.
“We’ve made sure to prepare a truly memorable shopping experience for customers,” says Kabir Buxani, Director of SONAK Retail Group. “From the store design to the curated selections and exclusive offerings, every detail was thoughtfully considered to create a destination that goes beyond just shopping for shoes. It’s an experience in itself just being in ABC-Mart Grand Stage.”
One of the store’s defining features is its dedicated Wellness Corner with a special running area that highlights both performance and lifestyle footwear. It reflects a shift in sneaker culture where function and fashion exist side by side, shaped by how people move and live.
A Market Expansion
For local sneakerheads, ABC-Mart’s arrival means easier access to brands and releases once limited to online orders or overseas trips. More than convenience, ABC-Mart brings a distinctly Japanese approach that could mature Manila’s sneaker scene beyond its obsession with limited drops.
By focusing on consistency over hype, the brand reshapes what accessibility means in sneaker culture. The Grand Stage format blends premium retail design with everyday wearability, proving that curation doesn’t have to come at the cost of exclusivity.
ABC-Mart Grand Stage Philippines is now open at C1, Bonifacio High Street Central, 5th Avenue corner 28th Street, Bonifacio Global City, Taguig. The store’s debut also marks the rollout of its official online shop and ABCLUB loyalty program, offering cashback, free shipping, birthday discounts, and early access to exclusive releases.
