Filipino ARMYs won’t stop talking about BTS after the beloved group’s comeback, and it shows in the numbers. According to exclusive data from consumer intelligence company Meltwater, the Philippines has talked about BTS and their latest album Arirang the most out of all countries in Southeast Asia.
As of writing, mentions of BTS across different media platforms in the Philippines have reached 77,800 since March 20, the album’s release day, ranking fifth among other Asia Pacific countries currently buzzing about the K-pop boy group.
But these numbers are dwarfed by mentions of BTS in Japan, which have reached 266,000. South Korea follows at less than half, with 126,000 mentions. India and China follow with 97,300 and 77,900, respectively.
In Southeast Asia, Thailand follows the Philippines at 75,700 thousand mentions of BTS, while Indonesia is at 75,400 thousand.
Meltwater also said that across Asia Pacific, social media mentions jumped 257.3 percent between March 17 and March 23, indicating excitement and maintained hype before and after BTS released ARIRANG.
Aside from the recent release of the album and the Netflix docufilm BTS: THE RETURN, the “SWIM” hitmakers are also set to embark on their Arirang World Tour, starting April 9 in Goyang, South Korea. The tour concludes with a two-show stop in Manila on March 13 and March 14, 2027.
