Dove has announced the opening of its Dove Damage Expert Studio at the SM Mall of Asia Department Store in Pasay City. The studio is built to help consumers who have been experiencing hair and scalp problems.
Dove designed the platform to make hair care open to a wider audience. Many consumers deal with hair and scalp concerns but struggle to identify what type of damage they have, what’s causing it, and which solution is right for them. The studio aims to close that gap with expert-led, science-based content.
The studio follows a launch event at SM Megamall on August 8 and 9 that was open to the public. As an always-on platform, it pairs that content with on-ground experiences, including before-and-after results, demo videos, and explainers on how the products work. Solutions are grouped by concern: dull, lifeless hair, damaged hair, dry, itchy scalp, and hair fall.
Visit the Dove Damage Expert Studio at SM Mall of Asia Department Store to better understand your hair and scalp concerns and discover the Dove Hair Care solutions that are right for you.
Frequently Asked Questions
The Dove Damage Expert Studio is an always-on platform that helps consumers with hair and scalp problems.
Dove Damage Expert Studio is at the SM Mall of Asia Department Store in Pasay City.
Visitors to the Dove Damage Expert Studio can see before-and-after results, demo videos, and explainers on how the products work.
The Dove Damage Expert Studio’s solutions are grouped by concern: dull, lifeless hair, damaged hair, dry, itchy scalp, and hair fall.
Dove Damage Expert Studio can help consumers identify and deal with hair and scalp concerns but struggle to distinguish what type of damage they have, what’s causing it, and which solution is right for them.
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Elijah Pareño
Elijah Pareño is the Music Writer of Rolling Stone Philippines. He writes daily music news, features, reviews, and radar stories of the website.
In addition to music writing, Pareño has written about the behind-the-scenes writers and producers from the P-pop scene, interviewed hip-hop artists like Shanti Dope and Zae, and featured up-and-coming artists for the Music Forecast 2026. Aside from music, Pareño has written about the state of affairs that affects pop culture. He wrote a movie review for 'Mortal Kombat II' and reported and interviewed photojournalists at the September 21, 2025 protests in Luneta and Mendiola.
Prior to working in Rolling Stone Philippines, Pareño was a freelance writer for 3 years and independent live music promoter
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