As Cebu’s streets filled with parades, drumbeats, and spectacle, NUSTAR Online marked Sinulog away from the noise. The luxury lifestyle gaming and entertainment platform, licensed under the Philippine Amusement and Gaming Corporation (PAGCOR), observed the season by centering service over celebration.
Long associated with responsible gaming and purpose-driven work, NUSTAR Online has continued to shape a broader identity rooted in community engagement. This Sinulog season, that commitment moved beyond screens and platforms, taking form on the ground in Talisay City, Cebu, where the brand sought to stand alongside communities still finding their footing.
In collaboration with the Talisay City government, NUSTAR Online distributed grocery packs and sacks of rice to hundreds of families across several barangays. The initiative formed part of the city’s ongoing recovery efforts following Typhoon Tino, which caused significant damage in the area late last year.
In December, Talisay City announced its decision to forgo participation in the Sinulog Grand Parade, opting instead to redirect funds toward rehabilitation and relief. Within this context, NUSTAR Online identified the city as a meaningful partner, aligning its recently strengthened corporate social responsibility efforts with the spirit of the festival.
Cultural dancers from Talisay performed during the activity, offering a reminder that devotion to Señor Santo Niño can take forms beyond public spectacle. In place of grand processions, the celebration unfolded through giving, solidarity, and shared presence.
“Sinulog embodies the Filipino spirit of faith, gratitude, and communal strength,” said Krizia Cortez, Director of Public Relations of NUSTAR Online. “True celebration extends beyond festivity. It calls us to walk alongside those who are rebuilding and rising again.”
Audiences can continue experiencing the Sinulog season through NUSTAR Online: Exclusives, the brand’s lifestyle and magazine show, with Cebu episodes that premiered on January 23 via NUSTAR Online’s official Facebook page.
