IQOS unveiled a flagship boutique at Glorietta that redefines how legal-aged nicotine users experience smoke-free alternatives. The new multi-sensory space is designed to engage visitors through scent, taste, personalization, and art, offering a premium retail journey that goes beyond a conventional store.
Opened on December 19, 2025, the Glorietta boutique marks a milestone for Philip Morris Fortune Tobacco Corporation, the Philippine affiliate of Philip Morris International, as it continues to advance its vision for a smoke-free future in the country. The space provides a hub where adult smokers exploring alternatives can learn, interact, and experience the innovation of IQOS in a modern, immersive environment.
Gijs De Best, President of PMFTC, emphasized the boutique’s role in transforming the retail experience. “The new IQOS boutique in Glorietta represents the evolution of how we connect with legal-aged nicotine users. This space was designed to ignite curiosity through scent, taste, personalization, and art while showcasing IQOS innovation. We are proud to open a boutique that elevates the retail experience and brings our smoke-free vision to life in a way that feels modern, premium, and immersive.”
Atty. Ferdi Echiverri, Communications Director of PMFTC, added, “We recognize that for adult smokers considering a better alternative, they deserve more than just a place to purchase devices. They need a home for smoke-free alternatives — a place where they can feel confident in their choice.”
Visitors to the Glorietta boutique are treated to a first-of-its-kind Scent Experience in the Philippines, a Mocktail Pairing Bar, and an Engraving Station to personalize IQOS devices, creating a hands-on, interactive journey.
Every element of the boutique is designed to invite guests in the IQOS universe, reflecting the brand’s commitment to providing adult smokers with alternatives that are better for them than traditional cigarettes. The Glorietta flagship signals IQOS’ growing presence in the Philippines and its dedication to innovation, lifestyle, and experience-driven retail.
With the doors now open at Glorietta 3, the IQOS boutique is set to become a destination for those looking to explore smoke-free alternatives in style, with a touch of creativity, personalization, and sophistication.
Visit the new IQOS boutique on Level 1 of Ayala Center, Glorietta 4, Ayala Avenue, Makati City.
