For nearly a decade, NEW Lounge has been committed to making Filipinos — including its star-studded clientele like Heart Evangelista and Jessy Mendiola — look and feel their best.
Beyond empowering the everyday Filipina through beauty and wellness treatments, the luxury brand also prides itself on being a purpose-driven movement.
“Our true success is measured not just in growth, but in the lives we change,” says CEO and founder Rachelle Bravo. Since its inception, NEW Lounge has devoted itself to transforming the lives of young women in underserved communities by providing them with access to cosmetology training and pivotal opportunities for growth within the beauty industry.
The brand’s civic engagement support extends beyond the salon’s walls, too. Following Typhoon Tino’s assault on Cebu, it mounted a donation drive called “Hearts in Action” to support the recovery of the city’s devastated communities.
To mark its eighth anniversary, the brand unveiled its latest chapter, NEW Lounge Global, to signal a continued expansion into the global market through international business gatherings and new locations in California. These developments were formally revealed at EDSA Shangri-La during its inaugural Vision Circle, a business forum that brought together the brand’s longtime collaborators, such as ALO Philippines and Shangri-La Group Partners.
Driving Change
With the Vision Circle’s inaugural theme, “Presenting the Philippines to the World,” NEW Lounge called on the Filipino business community to position the country as a global frontrunner in wellness, beauty, and lifestyle. The meeting also encouraged purposeful collaborations rooted in Philippine culture and heritage.
“This is more than a gathering. This is a movement,” Bravo says. “We’re inviting the business community to take leadership forward, to build together, and to present the Filipino creativity and strength to the world.”
Innovation at the Center
Innovation has always been at the center of NEW Lounge’s ethos, constantly seeking to diversify its services beyond eyelash and nail services. Its latest offering, Pamper & Reset, delivers a holistic wellness treatment, blending an afternoon tea session, foot pampering, Japanese eyelash extensions, manicure services, and rejuvenating massages by CHI, The Spa, for a thoughtfully curated experience from top to bottom.
Following its success in Rodeo Drive and EDSA Shangri-La, the experience now expands to Beverly Hills Private Estates, Malibu, and other parts of the Philippines, proving the country’s rising status as a destination for beauty and lifestyle tourism.
Beyond its Pamper & Reset experience and Vision Circle gatherings, NEW Lounge also remains committed to championing Filipino beauty businesses on the world stage. Its recently launched SYNC Global Events series aims to bridge the local and international beauty industries by fostering cross-border collaborations through curated partnerships, forums, and destination events.
With nearly a decade under its belt, NEW Lounge Global continues to set the standard for beauty purveyors across the country, innovating new experiences that urge Filipinos to engage more meaningfully with beauty.
For more information, visit NEW Lounge’s website or follow them on Facebook and Instagram.
