For Formula 1 superstar Charles Leclerc, precision and innovation has always been part of his life on and off the race track. Days before a gruelling competition, Leclerc was front and center at the official launch of Chivas Regal Crystal Gold held at The Singapore EDITION. “That’s very much part of my mindset every day I wake up and how can I be different but still staying true to my roots.”
As an athlete, Leclerc knows the importance of staying ahead of the curve, always finding ways to surprise the competition. The Monegasque maverick is one of Formula 1’s generational talents, a personification of raw speed and control who carries the legacy and hopes of the Tifosi on his shoulders. As one of only five Monegasque drivers in F1 history — and among the fastest on today’s grid — Leclerc has built his reputation on tactical brilliance, from qualifying heroics to mid-race strategy calls. He embodies the relentless pursuit of perfection that defines the sport’s apex.
Now, that same drive to push boundaries extend beyond the track. Leclerc has turned his attention to another craft defined by precision: Scotch whisky. His latest collaboration with Chivas Regal is a partnership rooted in shared values, unveiled through the global debut of the groundbreaking new spirit drink Chivas Regal Crystalgold, an event Rolling Stone was on the ground to witness in Singapore, serving as the official kickoff to the high-octane Singapore Grand Prix 2025.
A Week of Grandmastery and Breakthroughs
The launch marked the start of a full week of experiences that blurred the line between performance and craftsmanship. The Chivas Regal Crystalgold Bar opened its doors to an exclusive circle of guests, immersing them in an evening of creativity, craft, and flavor, a multisensory showcase of what happens when heritage is taken to new heights.
Days before the race, Scuderia Ferrari Team Principal Fred Vasseur shared his sleek insights in an intimate exchange on precision and discipline. Alongside Chivas Regal Crystalgold cocktails, lunch was served at Bottega di Carna where Chef Dario Cecchini turned the meal into a performance. The courses came alive in color, texture, and sound, each paired with Chivas cocktails that reflected the same blend of instinct and intention found in Leclerc’s craft.
By the time the group made its way to the circuit, the connection between art and adrenaline felt seamless. Watching the cars slice through the track from the hospitality suites, every rev of the engine carried the same precision as a master blender’s touch. Charles Leclerc pushed Scuderia Ferrari cars to the limit, finishing sixth, a reminder of the razor-thin margins that define Formula 1. The race’s closing moments gave way to the rooftop celebration at LAVO, where the skyline pulsed with the energy of the weekend. Music, motion, and conversation mixed freely, as if the spirit of Crystalgold had spilled into the air.
The Future is Clear with Crystalgold
Chivas Regal Crystalgold marks a first for the Scotch whisky label, introducing a clear spirit that challenges what’s expected from an oak-aged blend. Developed through a specialized filtration process, the liquid retains the depth and complexity of Chivas’ traditional profile while achieving clarity and smoothness.
Master Blender Sandy Hyslop described it as the result of years of experimentation, noting that “innovation should enhance tradition, not erase it.” The process, he explained, removes color without stripping away flavor, creating a spirit that advances technique without compromising craft.
This blend of heritage and forward-thinking reflects Leclerc’s own trajectory, which led Chivas Regal to name the F1 star its Global Brand Ambassador in March 2025. “Since partnering with Chivas Regal, I’ve been inspired by its commitment to craftsmanship and ability to balance heritage with innovation,” he shares. “That philosophy resonates with me. It mirrors how I approach both my career and off-track passions, like chess, where strategy and precision are everything. Chivas Regal Crystalgold is the embodiment of that spirit—pushing boundaries while staying true to your roots.”
That same ethos defined the entire weekend. Each curated encounter echoed the Chivas philosophy that mastery is not static, but ever-evolving. Whether through the meticulous blend in every pour or the calculated risk in every turn, both Leclerc and Chivas Regal prove that innovation, when grounded in tradition, becomes timeless.
Crystalgold stands as more than a milestone for the brand; it’s a redefinition of what an oak-aged spirit can be in a modern world that demands both craftsmanship and creativity. And in pairing with one of motorsport’s most disciplined and exciting minds, Chivas makes a clear statement about the future of luxury: it belongs to those who dare to innovate without losing their edge.
“Luxury for me is something that feels unique and where you can really feel the amount of work that has been put into it,” tells Rolling Stone Philippines. “And craftsmanship is I think needed for luxury when you can feel that it comes from a human being… only a human can really give you the very special sensation that you have once you drink a Chivas Regal, and in this particular case, the Chivas Regal Crystal Gold. [It’s] the human sensibility behind the products is what makes it stand apart.”
