What Happens When a Chef’s Vision Meets IQOS Innovation

The acclaimed chef reimagines tropical flavors in a six-course menu, blending culinary artistry with the innovative concept of heating tobacco without smoke, offering a fresh perspective on traditional pleasures

By Precy Tan February 12, 2025

six-course menu by chef Josh Boutwood helm IQOS dinners

This article is in collaboration with IQOS
This is a paid content article aimed at adult smokers.

Smoke often gets a bad rap, but for celebrated chef Josh Boutwood, it’s a muse. Known for his precision-driven approach to layering flavors that linger long after the last bite, Boutwood has built a reputation for his creativity at restaurants like HELM, his 24-seat gastronomic theater, where he blurs the lines between food and art.

A Boutwood dinner invites diners into an immersive experience that is as much about storytelling as it is about taste. An unforgettable evening awaited legal-age guests for a special IQOS x HELM six-course tasting dinner, where every dish mirrored the essence of curiosity.