IQOS officially introduced the ILUMA i at The Cove in Okada Manila, marking its Philippine debut for adult nicotine users. The device builds on the ILUMA line with upgraded features for a more seamless and controlled heated tobacco experience. The launch event paired the product reveal with live performances, highlighting the ILUMA i’s innovations and positioning it as the latest evolution in IQOS’ portfolio.
Showcasing Technology Through Music
The evening opened with a collaborative DJ performance by Patty Tiu, Chelsea Yu, and Sax Diva PH, setting the pace before the ILUMA i was officially introduced onstage.
The program continued with a two-part DJ lineup: Siangyoo took the first slot, followed by a closing set from local DJs Marc Marasigan and Katsy Lee, sustaining the momentum into the afterparty.
A Closer Look at the IQOS ILUMA i
The IQOS ILUMA i introduces several innovations designed to give adult users more flexibility and control over their tobacco experience. Pause Mode allows sessions to be temporarily halted and resumed later without losing progress, giving individuals the freedom to fit a session around their day. FlexPuff adapts usage based on personal draw patterns, while FlexBattery supports up to three consecutive uses, allowing longer uninterrupted sessions. A touchscreen interface provides real-time updates on session duration, remaining uses, and pre-heating status, ensuring visibility and consistency throughout each use.
Together, these features reflect a device designed for intentional pacing. The ILUMA i adapts to the individual’s rhythm, whether they slow down to savor the moment or continue through their day. By integrating these functions, the ILUMA i positions itself as a versatile option within IQOS’ lineup, emphasizing a user-centric approach to heated tobacco.
Rethinking the Routine
Prior models such as the IQOS 2.4 Plus, IQOS 3 DUO, and IQOS 3 Multi established the brand’s presence locally and internationally, cultivating a user base familiar with the transition from traditional cigarettes to heated tobacco technology. The IQOS ILUMA line marked the next phase with its SmartCore Induction System, and the ILUMA i now extends that progression with its most updated features.
Crafted for adults seeking greater control over their nicotine experience, the ILUMA i allows moments of pause or momentum in daily routines without the smoke or ash of traditional cigarettes. Its features turn a simple habit into something more deliberate. While it still contains nicotine and is not risk-free, the ILUMA i offers a cleaner, more flexible option for those ready to explore a modern alternative to smoking.
Discover the IQOS ILUMA i and explore its features at IQOS.com, or follow them @iqos.phl on Instagram and @ph.iqos on Facebook.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise smoke or use nicotine products.
