New Era celebrates its 11th anniversary with a collaborative collection featuring some of today’s most exciting Filipino artists. The NEW ERA CO11ECTIVE brings together four artists from the local art scene to interpret the brand’s core values through their own artistic lens. The brand tapped artists Jethro Olba, Lei Melendres, Nicolo Nimor, and Raco Ruiz for the occasion.
With NEW ERA CO11ECTIVE, the local artists each put their own twist on New Era headwear and apparel, including the iconic 59FIFTY cap, the Camper, the 9TWENTY, and graphic tees illustrated with each artist’s interpretation of the brand’s core values: individuality, collaboration, authenticity, and pride.
In the collection, Olba brings individuality to life through his character-driven illustrations. Melendres transforms his signature intricate linework into a visual expression of community and collaboration. Nimor delivers a wide composition that showcases his distinct artistic style to symbolize authenticity, while Ruiz interprets pride through his dynamic visual storytelling and playful use of color.
Over the decades, New Era has become one of the most recognizable brands across many subcultures, including sports, streetwear, and pop culture. The brand has been embraced by artists, musicians, and athletes alike. Collections like the NEW ERA CO11ECTIVE make collaborations a natural extension of the brand’s creative identity.
NEW ERA CO11ECTIVE launched nationwide on July 14 across New Era Philippines stores and channels.
Frequently Asked Questions
NEW ERA CO11ECTIVE is a special anniversary collection celebrating New Era Philippines’ 11th year.
The collection features collaborations with Filipino artists Jethro Olba, Lei Melendres, Nicolo Nimor, and Raco Ruiz, each contributing a distinct visual style inspired by one of New Era’s core values.
The collection includes New Era’s signature caps like the 59FIFTY, Camper, 9TWENTY, and graphic tees, each redesigned with original artwork by the participating artists.
The collection is built around four of New Era’s core values: Individuality, Collaboration, Authenticity, and Pride. Each artist interprets one of these themes through their own creative style.
The NEW ERA CO11ECTIVE collection is available nationwide through New Era Philippines stores and the brand’s official sales channels.
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