Sustainable fashion has become an important factor lately in how consumers make decisions in what they wear and where they shop. Many shoppers are no longer comfortable with supporting fast fashion enterprises, which account for roughly 10 percent of global pollution. Clothes quickly end up in landfills, more get produced and sold, and shoppers are quickly beginning to recognize the harm their purchases can have on the planet. Fortunately, environment-focused fashion services like Continuiti may have a solution.
Founded in 2024 by Gen Z entrepreneurs Ina Cruz, Rocio Escaño, and Sam Villavicencio, Continuiti has quickly become one of the leading sustainable and environmentally conscious fashion rental services in the country. The three co-founders have dedicated themselves to expanding the lives of each of their garments for rent, thereby doing their part in helping to stop fast fashion from harming the planet.
Familiar names like Reformation, House of CB, and Zimmerman all comprise Continuiti’s closet, giving rentees the opportunity to look their best in the latest styles, without having to hurt their wallets or the environment.
A year after its initial launch, Continuiti is expanding with the opening of its first-ever commercial studio. Located in the Finman Building in Salcedo Village, Continuiti’s physical space allows curious renters to come see, feel, and try on pieces before renting. Beyond being a showroom, the studio embodies Continuiti’s promise to make sustainable fashion feel accessible, elevated, and effortless.
