The Malacañang approved and ordered the implementation of the Philippine Creative Industries Development Plan (PCIDP), a 10-year plan aimed at boosting and protecting Filipino artists and creative workers, the Palace announced on Monday, October 13. The plan sets the course for the Philippines to “become Asia’s premier creative hub by 2030.”
The Palace said the PCID Council (PCIDC), an inter-agency body tasked with overseeing the plan’s execution, “shall review the plan every three years from the date it was executed.”
“The first three years will focus on strengthening the foundations of the creative ecosystem by recognizing, nurturing, and mobilizing creative communities across the nation,” the plan says. “By 2030, the Philippines will emerge as a beacon of culture-led innovation and a preferred partner within the global creative community… By 2034, we will have achieved a more prosperous, inclusive, and resilient society enriched by vibrant creative industries.”
The plan also outlines five priorities: ignite Filipino ingenuity through creative hubs and clusters; boost creative entrepreneurship through research and development, and cutting-edge technology; regenerate cities and local economies through sustainable innovation; strengthen the global brand through international collaborations; and foster the next generation of creatives through capacity-building and leadership development.
In 2024, the creative industries — which include media, advertising, food, performing arts, and visual arts, among others — generated P1.94 trillion of the country’s gross domestic product (GDP), contributing 7.3 percent of the annual GDP. Despite having grown steadily since 2022, the creative landscape “also faces key challenges in job protection, professional growth, market development, and business scalability,” according to the report.
The Palace said that funding for the PCIDP’s initial implementation will be charged against the current and available budgets of relevant agencies, while funding for its continued implementation will be included in the agencies’ future budget proposals.
The agencies that make up the PCIDC are the departments of Trade and Industry, Education, Science and Technology, Economy, Planning, and Development (formerly the National Economic and Development Authority), Tourism, Information and Communications Technology, Interior and Local Government, the Commission on Higher Education, National Commission for Culture and the Arts, and the Intellectual Property Office of the Philippines.
