Rapper Bad Bunny will headline the Super Bowl halftime show in February 2026, the National Football League (NFL) announced on September 29. The game takes place February 8 at Levi’s Stadium in Santa Clara, California, marking the seventh halftime production under Roc Nation, the entertainment company founded by Jay-Z. Since partnering with the league in 2019, Roc Nation has steered the show toward hip-hop and R&B, with past headliners including Rihanna, The Weeknd, Kendrick Lamar, Dr. Dre, Usher, and more.
The Puerto Rican superstar is set to add diversity to the event’s history. He will be the fifth Latin artist to headline, following Jennifer Lopez, Shakira, guitarist Carlos Santana, and R&B singer Enrique Iglesias. For an artist who has spent much of the past decade challenging the boundaries of pop and reggaeton, the slot marks a milestone that reflects both his global reach and the shifting direction of American pop culture.
In an Instagram post, Bad Bunny sits on top of a goal post by the beach side. “What I’m feeling goes beyond myself,” he said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown. This is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL. (Go tell your grandma we’re going to be at the SUPERBOWL HALFTIME SHOW)”
Bad Bunny has long been outspoken on Puerto Rican identity and U.S. politics. In his i-D cover story for the September 2025 issue, Bad Bunny describes leaving the United States out of his recent tour, citing fears his fans could be targeted by Immigration and Customs Enforcement (ICE) after a wave of high-profile raids tied to the Trump administration’s hardline immigration policies; that choice underscored his position as one of pop music’s most politically engaged stars.
The Super Bowl remains the most-watched television program in the United States, drawing more than 130 million viewers for last season’s halftime show featuring Kendrick Lamar. Bad Bunny will bring that stage into new territory with his trademark flavor of Latino trap.
