On its 10th season, Coke Studio Philippines expands the spotlight beyond the artists to the voices of fans, creators, and communities helping Filipino music find a wider audience and a platform.
Launched in the Philippines in 2017, Coke Studio was built around bringing Filipino artists together for unexpected collaborations and new musical possibilities. Season 10 “Dinig Ang Pinas” now brings Filipino voices together, gives them a platform, and helps make them heard.
In Season 6, its Fan Fusion concept invited listeners to take part in the creative process, including BINI’s “Love Yourself” and KZ Tandingan’s call for fans to express a message of perseverance in their own styles and languages. Season 8’s Ultimate FandomFandomA community of passionate fans organized around an artist, show, film, or franchise, sharing theories, fan art, merchandise, and tickets. Filipino fandoms are known for their energy, from street projectsGo to Fandom Glossary Concert brought together artists from different scenes, including ALAMAT, Zack Tabudlo, and international K-Pop act NewJeans, placing fandom at the center of the experience.
These fan-driven connections in past seasons echo back in the 10th season of Coke Studio Philippines, where BINI, KZ Tandingan, Ben&Ben, and Al James are set to perform.
But the story of OPM goes beyond an artist’s performance. A song can move from a streaming playlist to a fan-made edit, spark a conversation online, and eventually become part of a crowd’s collective memory. At the Coke Studio Season 10 concert, happening on November 7 at the SM Mall of Asia Arena, that relationship between music and its audience will come into focus. The people who stream a track, add it to a playlist, share a video, or recommend an artist to their friends all contribute to how far that music can go.
Coke Studio has long brought Filipino artists and audiences together through music. Season 10 shows that the connection doesn’t end when the stage lights go down, and that the people listening have a hand in voicing out where the music goes next. So keep it going: stream your favorite track from this year’s artists, share it with someone who hasn’t heard it yet, and tag #DinigAngPinas so more Filipinos can hear it too.
Catch BINI, KZ Tandingan, Ben&Ben, and Al James live on November 7, 2026, at the SM Mall of Asia Arena. Tickets are available through Coca-Cola Philippines’ promo, where fans can enter for a chance to win tickets for Season 10. Visit coca-cola.com/ph/en/offerings/coke-studio to learn more.
