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Antoinette Jadaone Launches New Prod Studio for Women-Led Stories in Filipino Cinema

The production outfit is already working on projects with Pam Miras, Glenn Barit, Tim Rone Villanueva, Eugene Domingo, and Angelica Panganiban

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Antoinette Jadaone
Antoinette Jadaone. Photo by Jan Mayo

Film director Antoinette Jadaone announced a new production outfit, Ilaya Ilaya. Jadaone will run the company with longtime collaborator and producer Reign Anne De Guzman.

“Before we were filmmakers, we were lovers of Philippine cinema,” Jadaone says. “We want to be more intentional now about telling stories and working with people who demonstrate a genuine love for Philippine cinema.”

The production outfit is developing several projects alongside some of the most recognizable names in the film industry. One of the first films announced is Birdsong, a found-footage horror film directed by Pam Miras and written by Glenn Barit. Another project in development is Chandra Catacutan and the Curse of the Fuchsia Moon, a supernatural comedy directed by Tim Rone Villanueva and starring Eugene Domingo. Jadaone will also direct Boldstar, which stars Angelica Panganiban.

Ilaya Ilaya will also bring Jadaone’s most recent film, Sunshine, to the stage. The play will be directed by Mikko Angeles, with Maris Racal reprising her role. Ilaya Ilaya will soon expand into television, with Jadaone showrunning an as-yet-untitled romcom series for Netflix Philippines. Plot and casting details are yet to be announced.

Jadaone and De Guzman duo aims to champion women-led stories in Filipino cinema. More specifically, the two are aiming to highlight unappreciated genres and filmmakers who are struggling to find support outside traditional studio systems and festival funding cycles.

Frequently Asked Questions

Ilaya Ilaya is a new production outfit announced by film director Antoinette Jadaone. She runs it with longtime collaborator and producer Reign Anne De Guzman. They have collaborated since both worked on films like Sunshine and That Thing Called Tadhana.

Announced projects include Birdsong, Chandra Catacutan and the Curse of the Fuchsia Moon, Boldstar, and an unnamed rom-com series, co-written by Fatrick Tabada, airing on Netflix Philippines.

Ilaya Ilaya will bring Sunshine to the stage, directed by Mikko Angeles with Maris Racal reprising her role.

Ilaya Ilaya expanded into television, with Jadaone as showrunner of an untitled romcom series for Netflix Philippines.

Antoinette Jadaone has directed several films such as That Thing Called Tadhana, Fangirl, and Sunshine, to name a few.

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Elijah Pareño

Elijah Pareño

Music Writer

Elijah Pareño is the Music Writer of Rolling Stone Philippines. He writes daily music news, features, reviews, and radar stories of the website.

In addition to music writing, Pareño has written about the behind-the-scenes writers and producers from the P-pop scene, interviewed hip-hop artists like Shanti Dope and Zae, and featured up-and-coming artists for the Music Forecast 2026. Aside from music, Pareño has written about the state of affairs that affects pop culture. He wrote a movie review for 'Mortal Kombat II' and reported and interviewed photojournalists at the September 21, 2025 protests in Luneta and Mendiola.

Prior to working in Rolling Stone Philippines, Pareño was a freelance writer for 3 years and independent live music promoter

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