The Philippines’ powerhouse girl group BINI has secured a coveted spot on Forbes 30 Under 30 Asia list in the Entertainment and Sports category, standing alongside international acts like South Korean boy group Stray Kids and Indian Paralympic medalist Sheetal Devi. This recognition solidifies their position as not just chart-toppers, but as cultural forces reshaping the Pinoy pop landscape through raw authenticity rather than manufactured glamour.
Forbes’ profile highlights the group’s unlikely survival story; from how they weathered their network’s 2020 broadcast shutdown and subsequent layoffs to emerge as one of Philippine entertainment’s most compelling success stories. Their journey from trainees supporting families to arena-filling performers mirrors the gritty determination baked into hits like “Pantropiko” and “Karera.”
Their inclusion in Forbes Asia’s prestigious list marks another milestone in a year already packed with major wins. Following sold-out concerts and viral success on platforms like TikTok and YouTube, BINI continues to broaden their reach while staying grounded in their roots. Their recent performances have drawn praise for blending contemporary choreography with traditional Filipino aesthetics — an approach that has resonated with both local fans and the diaspora.
Industry insiders also point to BINI’s growing influence beyond music, noting their appearances in fashion campaigns and advocacy work centered on youth empowerment. As more homegrown acts aim for global recognition, BINI can stand as a blueprint for how to succeed on the world stage without shedding cultural identity.
The selection process for the Forbes Asia list pitted BINI against 4,500 nominees across ten categories, with judges evaluating commercial impact, innovation, and cultural relevance. Their inclusion speaks volumes – not just about streaming numbers, but about how they’ve rewritten the girl group playbook by keeping their Filipino identity front and center. Where others chase global trends, BINI’s magic lies in sounding like home.
