Just after a remarkable Lollapalooza debut, SB19 has been named as the newest ambassadors for Sony Philippines’ ULT POWER SOUND campaign. The P-Pop group joins fellow ambassadors Maki, KAIA, Jeremy G, A-Team, and others in the Sony ULT Squad, a group of artists and personalities who represent the energy and immersive sound of the ULT POWER SOUND series.
“As we continue to grow the Sony ULT POWER SOUND brand in the Philippines, we wanted to collaborate with artists who embody the energy and passion that our products deliver,” said Sony Philippines President and Managing Director Shuhei Sugihara. “SB19 is the perfect partner, not only because of their remarkable influence, but because their powerful performances and connection with fans reflect what the ULT brand stands for.”
The ULT POWER SOUND series includes tower speakers, portable speakers, headphones, and microphones, all designed to recreate the excitement of live performances through bold bass and immersive audio, perfect for listening to SB19’s lively, bass-heavy music.
Sony Philippines Marketing Director Kentaro Imamura said the partnership reflects Sony’s goal of bringing fans closer to the music they love while celebrating artists making an impact both locally and globally. And for SB19, the collaboration marks another milestone in the group’s career.
“Our music is driven by passion, energy, and connection, and that’s what makes this partnership with Sony so special,” the group said. “We’ve always dreamed of taking Filipino music from local stages to the global spotlight, and we’re proud to partner with a trusted brand like Sony that shares this vision.”
According to Sony Philippines, SB19 is set to headline upcoming campaigns for the ULT POWER SOUND series through exclusive content, brand experiences, and fan engagements. A launch event is also coming up, with registration details to be announced soon on Sony Philippines’ social media channels.
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