After a two-year hiatus, the acclaimed rap collective Ex Battalion has made a dramatic return to the music scene with an ambitious release strategy. The group composed of Flow G, Brando, Skusta Clee, King Badger, and Emcee Rhenn unveiled seven new music videos in rapid succession, dropping one per hour from 1 PM to 7 PM last April 11. This cinematic rollout serves as both a comeback statement and teaser for their forthcoming album Best Seller.
The visual series showcases the group’s artistic range, beginning with the sun-drenched extravagance of “Fun” at a luxury resort and concluding with the dramatic prison-themed “Legacy,” featuring veteran actor Mon Confiado. Between these bookends, the group demonstrated their stylistic versatility with the synth-laced intensity of “43x” set in a gun range, the upscale dining atmosphere of “For Me,” the club-ready “All Night” featuring Yuri Dope, the shadowy street narrative of “Hamig,” and the sensual “Make Her Dance.”
Each member also revealed personalized avatar characters during the release event, suggesting an expanded creative universe surrounding the new album. This elaborate presentation showcases the group’s reputation for combining sharp lyricism with infectious trap production. This is a formula that propelled earlier hits like “No Games,” “Need You,” and “Hayaan Mo Sila” to mainstream success.
This release strategy reflects Ex Battalion’s understanding of contemporary digital consumption while maintaining their signature blend of musical craftsmanship and visual storytelling. The seven-video barrage not only marks their return but positions the group for continued dominance in the Philippine hip-hop landscape as they prepare to drop Best Seller in the near future.
Fans and critics alike will be watching closely to see if this ambitious rollout translates to commercial success, but one thing remains clear: Ex Battalion has reemerged with undiminished creative energy and a determination to push boundaries in the local music scene.
