HYBE Cine Fest in Asia Offers Film Screenings of K-Pop Concerts

From the bright skyline of Seoul to theaters across the Philippines, South Korean entertainment company HYBE is set to launch a new event format that brings major K-popK-popSouth Korean pop music, known for polished production, precise choreography, and highly organized fan communities. With a massive following in the Philippines, K-pop shapes fan culture, concerts, and fashion, andGo to K-pop Glossary concert experiences to the big screen. HYBE Cine Fest in Asia will run from July 10 to 13 at SM Cinemas in SM Mall of Asia, Megamall & North EDSA, presenting a selection of exclusive films featuring performances from the label’s top acts.

The lineup includes BTS MAP OF THE SOUL ON:E, SEVENTEEN WORLD TOURWorld TourA series of concerts staged across several countries and continents, often lasting months and promoting a new album. A stop in Manila is a major event for local fans, andGo to World Tour Glossary [BE THE SUN], TOMORROW X TOGETHER WORLD TOUR [ACT: SWEET MIRAGE], and ENHYPEN WORLD TOUR [FATE]. HYBE is also introducing HYBE Cinema Noraebang, a karaoke-focused screening meant to encourage audience participation. The norebang (Korean-style karaoke) will feature songs from HYBE groups, including TWS, &Team, ILLIT, BOYNEXTDOOR, Le Sserafilm, and Katsye. 

The event will be held in ten territories across Southeast Asia, with some venues expected to offer additional in-person experiences.

While concert films have long been part of the music industry’s promotional cycle, HYBE Cine Fest in Asia responds to new audience demands. With international concert ticket prices at record highs and tours, both local and foreign, becoming increasingly difficult to access, this format offers fans a more affordable and localized alternative. For many, watching a full concert in a theater, surrounded by fellow fans, is the closest experience to attending a major tour stop.

The screenings are also a notable move for local cinema chains, especially for SM Cinemas, which are positioning themselves as event destinations rather than just traditional movie venues. By bringing together performance footage, production value, and fan culture in a single space, the festivalFestivalA multi-act music event, often held over several days, where many artists perform across different stages. Festivals combine live music, food, art, and community, and they give audiences a chanceGo to Festival Glossary builds on the growing popularity of “concert films” as a legitimate and large-scale entertainment option. As demand for access continues to shape how fans engage with artists, HYBE Cine Fest in Asia offers a model that blends content, community, and convenience.

Elijah Pareño

Music Writer

Elijah Pareño is the Music Writer of Rolling Stone Philippines. He writes daily music news, features, reviews, and radar stories of the website.

In addition to music writing, Pareño has written about the behind-the-scenes writers and producers from the P-pop scene, interviewed hip-hop artists like Shanti Dope and Zae, and featured up-and-coming artists for the Music Forecast 2026. Aside from music, Pareño has written about the state of affairs that affects pop culture. He wrote a movie review for 'Mortal Kombat II' and reported and interviewed photojournalists at the September 21, 2025 protests in Luneta and Mendiola.

Prior to working in Rolling Stone Philippines, Pareño was a freelance writer for 3 years and independent live music promoter

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