For those seeking a gift that embodies both tradition and refinement, few options compare to a finely crafted bottle of cognac. It is a gesture that encapsulates artistry, heritage, and a timeless appreciation for the finer things in life.
One of the oldest cognac houses, Martell, builds on this timeless tradition with its first-ever experiential pop-up in the Philippines located at Greenbelt 5. Running through February 2, this exclusive experience invites visitors to taste the storied expressions of Martell and personalize their gift with curated and bespoke offerings.

“The Martell brand has been in the Philippines for a long time. However, this is our first real introduction of the oldest of the world’s great cognac houses to a Filipino consumer,” said the Martell’s head of marketing Tony Atayde.

Whether you are a discerning aficionado of fine spirits, or a well-meaning friend of one in search of a remarkable present to impress them with, the pop-up provides the ideal space to explore the legacy of Martell and make the act of gifting something deeply personal.
Getting to Know Martell Cognacs
At the heart of Martell are four celebrated cognac expressions. Start with the VSOP, a balanced blend of fruit and spice, before moving to the Noblige, which strikes a harmonious balance of strength and smoothness with pear, prune, and vanilla notes. The Cordon Bleu, an icon of festive gatherings, captivates with its rich and spicy profile, while the XO encapsulates the essence of tradition with its powerful blend of Grande and Petite Champagne eaux-de-vie, a fruit-derived unaged distillation.


This tasting session goes beyond merely sipping and savoring cognac; it is an invitation to immerse yourself in the artistry and craftsmanship that have defined Martell for over 300 years.
Bespoke Gifting
For those seeking a contemporary twist to their gift, the Martell pop-up at Greenbelt 5 offers craft cocktails expertly tailored to your mood. Each drink highlights the versatility of Martell’s iconic expressions, making every sip an exploration of flavor.
What truly sets this pop-up apart is its dedication to personalization. At the gifting station, visitors can engrave a heartfelt message or initials onto their chosen Martell bottle, transforming it into a meaningful keepsake.

Complement the bottle with customizable wraps and sleeves to add another personal touch to your gift. Limited-edition bottles are also available exclusively onsite, perfect for gifting to collectors.
Beyond the Bottle
From uncovering the brand’s storied history to savoring expertly crafted cocktails, Martell’s Greenbelt 5 pop-up redefines the art of cognac appreciation and gifting. Whether you’re searching for the perfect present or deepening your understanding of fine spirits, Martell offers a narrative that embodies artistry and refinement.
Don’t miss this opportunity to sip, savor, and personalize an experience of true elegance. Martell’s first Philippine pop-up is open daily from 12 p.m. to 10 p.m. until February 2.