The summer season is in full swing, and Samsung’s Galaxy Summer in Boracay set the tone for how Gen Z and millennials move between work, leisure, content, and connection in a lifestyle that rarely goes offline. Against the backdrop of the world-famous white sand beach, we witnessed firsthand how Samsung introduced the Galaxy A57 5G and Galaxy A37 5G alongside the Galaxy A-Team, composed of actor Will Ashley, actress Ashtine Olviga, actress Caprice Cayetano, and singer-songwriter Maki, whose routines reflect different sides of life online, from music and entertainment to travel and content creation.
Throughout this three-day trip, the focus stayed on how these new Samsung Galaxy A devices fit into everyday routines already shaped by constant movement. Awesome Intelligence-powered features entered the conversation as tools folded into how people already shoot, share, and discover.
Alongside the rest of the guests, we spent this vacation moving between beachfront yoga sessions, sunset cruises, and afternoons by the shore, where content creation happened as naturally as the downtime itself. Through every spontaneous moment, the Galaxy A57 5G and Galaxy A37 5G became part of how we stayed connected.
On the Galaxy A-Team’s part, they shared how these devices fit into their creative routines. For Will Ashley, a Gen Z actor and content creator whose schedule reflects the pace of Gen Z work culture, the Galaxy A57 5G and Galaxy A37 5G address that need for access and consistency during long hours. He described how the devices help ideas move faster, especially when shifting between tasks. “It’s really easy to access technology nowadays. Especially when you have ideas, and you want to go deeper,” he said. “It’s always there to help you.”
With improved performance and a larger vapor chamber, the Samsung Galaxy A57 5G and A37 5G support extended use without slowing down, allowing attention to stay on the task rather than the device.
Meanwhile, Caprice Cayetano moves through her day spontaneously, often shifting from one idea to the next with little planning. With the Galaxy A57 5G and Galaxy A37 5G, that pace is supported by tools that make it easier to experiment and create on the go. “It helps me try new ideas and be more creative without overthinking,” she said.
That approach carries into her editing content to navigating travel. Features like Circle to Search with Google allow her to look up items directly from her screen, whether it is an outfit or a song she recently heard. “I always use that when it comes to traveling or fashion,” she added.
In her own workflow, Ashtine Olviga moves through shooting, editing, and posting in a single cycle, with camera tools and AI-assisted features entering at specific points in that flow. “I can do a lot with one device, and I can access everything,” she said. “With my Galaxy A57, I feel like I have an action camera at the same time.” Features such as Edit Suggestions and Best Face support adjustments during shoots, helping streamline the process without changing her approach to content creation.
He also shared how device features, including the 50 MP camera and Nightography capabilities on the Galaxy A series, help him document moments that often feed into his creative process.
Chart-topping artist Maki also reflected on how the Galaxy A57 5G and Galaxy A37 5G empower artists to create and share their work more freely within today’s digital landscape. While acknowledging the growing role of AI in creative spaces, he emphasized that innovations like this should support human expression rather than define it.“AI is made to assist, not to replace humans,” Maki shared. “If it started with you and ended with you, that’s what matters,” he added, underscoring that creativity remains deeply human despite the tools used along the way.
The Galaxy A57 5G and A37 5G’s Awesome Intelligence features include Circle to Search with Google, Gemini Live, and Object Eraser, designed to support routine tasks already part of daily use.
For many millennials and Gen Z users, there is also a growing preference for innovations that feel intuitive rather than intrusive, especially in creative spaces where personal expression still matters most. This is reflected in features designed to fit naturally into everyday habits. On devices like the Galaxy A57 5G, Object Eraser makes photo cleanup quicker without needing separate apps, while Best Face helps improve group shots without multiple retakes. Edit Suggestions also provide simple enhancements that make editing more accessible while still allowing users to shape the final result in their own way.
Step up your A-Game with the new Galaxy A57 5G and Galaxy A37 5G, designed to keep up with content creation, entertainment, and everything in between. Tune in to the Galaxy A-Team and discover the latest Galaxy A Series devices, available for as low as P28,990 for the Galaxy A57 5G and P25,990 for the Galaxy A37 5G, with up to P7,170 worth of savings and freebies available for a limited time. Shop the new Galaxy A57 5G and Galaxy A37 5G at samsung.com.
