It looks like we’ve all been waiting for the return of our friendly neighborhood Spider-Man. The latest trailer for Spider-Man: Brand New Day has broken the record of most-watched trailer ever, bringing in a whopping 718.6 million views in just 24 hours.
According to Sony, which cites market research firm WaveMetrix, the trailer only took eight hours to top the previous record-holder, which was Marvel’s Deadpool & Wolverine at 365 million views. The trailer to the last Spider-Man blockbuster, No Way Home, was also a statistical success, generating 355.5 million views the same day it was released.
Picking up where No Way Home left off, Brand New Day sees a forlorn Peter Parker (Tom Holland) try to put his life together after everyone in the world — including MJ (Zendaya) and Ned (Jacob Batalon) — forgets that he exists. Familiar faces in Brand New Day include Bruce Banner (Mark Ruffalo) and the Punisher (Jon Bernthal).
This latest addition to the Spider-Man franchise has already begun to generate a good amount of buzz online, as fans speculate which comic book arc director Destin Daniel Cretton (Shang-Chi and the Legend of the Ten Rings) will officially bring into the MCU canon. One popular theory is the introduction of Man-Spider, or Peter Parker mutated into a humanoid spider. Another is the reveal that Sadie Sink’s character is Jean Grey, as hinted by the hooded figure in the trailer.
Frequently Asked Questions
The trailer for Spider-Man: Brand New Day generated 718.6 million views across all platforms in its first 24 hours. According to Sony and WaveMetrix, it took just eight hours to surpass the previous record.
Marvel’s Deadpool & Wolverine held the previous 24-hour viewership record with 365 million views. Before that, Spider-Man: No Way Home held the record after generating 355.5 million views on its release day.
Destin Daniel Cretton is directing Spider-Man: Brand New Day. Cretton previously directed Marvel Studios’ Shang-Chi and the Legend of the Ten Rings before taking on the fourth MCU Spider-Man installment.
Alongside Tom Holland as Peter Parker, Spider-Man: Brand New Day features Mark Ruffalo as Bruce Banner (The Hulk) and Jon Bernthal as Frank Castle (The Punisher), continuing Peter’s journey following the events of No Way Home.
Online fan speculation suggests Sadie Sink could be playing Jean Grey, drawing clues from a hooded figure shown in the trailer. Another popular theory suggests the film may adapt the comic storyline involving Man-Spider.
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Mel Wang
Mel Wang is a culture writer specializing in film, television, and literature. She writes reviews, essays, and has profiled Hollywood actors such as David Corenswet and Steve Carell, director Jade Castro, and romance author Mina Esguerra.
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- Marvel
- Spider-Man: Brand New Day