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Chef Josh Boutwood Fires Up a Multi-Sensory Experience Inspired BY IQOS

At the latest Rolling Stone Philippines Social Club at his two Michelin-starred restaurant Helm, Boutwood deconstructs IQOS quest for innovation and curiosity to create a six-course meal

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Photography By Enzo Santos

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Chef Josh Boutwood at the latest Rolling Stone Philippines Social Club.

Once a chef reaches a certain level of recognition, we’re left to wonder where the challenge lies when expectations are already set. For Josh Boutwood, the answer at the latest Rolling Stone Philippines Social Club revealed itself in a menu centered on  innovation and curiosity.

Held at his two Michelin-starred restaurant Helm, the one-night-only dinner brought together chefs, mixologists, and industry regulars to celebrate an enduring collaboration between the decorated chef and the smoke-free product, having first linked up 2024.

The one-night-only dinner brought together chefs, mixologists, and industry regulars.

The Rolling Stone Philippines Social Club officially opened with a speech from Rolling Stone Philippines publisher Anne Bernisca, setting the tone for a night centered on culture, dining, and shared curiosity.

She was followed by IQOS Brand Manager Henry Yap, who introduced the newest innovations of the brand. “IQOS has always valued boldness,” he said. “Tonight is really about that spirit of innovation—taking something familiar and elevating it into something more dynamic and unexpected,” he said.

josh boutwood
“Our ultimate goal is to strive for simplicity,” said Chef Josh Boutwood.

A six-course menu thoughtfully curated to reflect the evening’s focus on curiosity and innovation soon followed. When asked about his approach to building the experience, Boutwood returned to a familiar principle. “Our ultimate goal is to strive for simplicity,” he said. “But in order for something to be simple at the level that we are, there has to be a certain depth of flavors that are built.” 

iqos
“[Ingredients] have to be balanced in such a way that they are harmonious when eaten together,” said Chef Josh Boutwood.

The opening courses leaned into a brighter, more balanced spectrum— soft in intensity, with gently woody undertones.. This approach surfaced in the smoked hamachi, plated with coconut water and tomato oil, where acidity and a tinge of sweetness framed the delicate fish. Morel mushrooms followed, extending that direction into something earthier. 

As the experience progressed, a deeper register emerged. Toasted notes and a fuller body called for dishes with more weight and complexity.

Wagyu with adlai and oxtail shifted the pace, bringing richness that sat firmly on the palate. Duck with cherry and raisin gastrique followed suit, folding in sweetness into a robust profile that echoed the evolving intensity of the experience.

iqos
“IQOS has always valued boldness,” said IQOS Brand Manager Henry Yap.

The structure of the night’s menu reflected his approach to balance. Smoothness, for him, comes from cohesion. “If we look at three particular ingredients, those three ingredients have to be balanced in such a way that they are harmonious when eaten together,” he explained. 

Guests closed out the evening in more relaxed conversation, trading impressions of the courses and the unique experience they had.

Follow IQOS on Facebook and Instagram to be updated on future events. Visit IQOS.com if you’re curious about what IQOS can offer. 

This product is not risk-free and provides nicotine, which is addictive. Only for use by adults who would continue to smoke or use other nicotine products.

Frequently Asked Questions

It was a one-night-only dinner held in July 2026 at Helm, chef Josh Boutwood’s two-Michelin-starred restaurant. Hosted as part of the Rolling Stone Philippines Social Club series in collaboration with IQOS, it gathered chefs, mixologists, and industry regulars around a six-course tasting menu.

Josh Boutwood is a decorated Philippine-based chef behind Helm, which holds two Michelin stars. He describes his cooking philosophy as striving for simplicity, arguing that simplicity at that level requires built depth of flavor and ingredients balanced to work harmoniously together on the plate.

The menu moved from lighter to deeper registers. Early courses included smoked hamachi with coconut water and tomato oil, followed by morel mushrooms. Heavier plates came later: wagyu with adlai and oxtail, then duck with a cherry and raisin gastrique.

IQOS and Josh Boutwood first collaborated in 2024, and the Helm dinner continued that partnership. IQOS Brand Manager Henry Yap framed the evening around what he described as the brand’s spirit of innovation — taking something familiar and reworking it into something more unexpected.

No. Per the disclaimer published with the article, the product is not risk-free and provides nicotine, which is addictive. It is intended only for adults who would otherwise continue to smoke or use other nicotine products, and is not suitable for non-smokers or minors.

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