The first-ever National Cinema Day is an initiative where over 100 cinemas nationwide are selling tickets for only P100 each exclusively on September 12. The P100 admission price in participating SM Cinemas, Ayala Malls Cinemas, Robinsons Movieworld, and Megaworld Cinemas was offered as part of the nationwide celebration aimed at encouraging Filipinos to return to theaters and rediscover the experience of watching movies on the big screen. Screenings of the following films include horror films like The Substance and Backrooms, drama-romance One More Chance, comedy-drama Four Sisters and a Wedding, sci-fi blockbuster Project Hail Mary, and music documentaries like Don’t Look Back in Anger, to name a few.
Organized by the Cinema Exhibitors Association of the Philippines (CEAP), the National Cinema Day received overwhelming support for nearly all screenings domestically. Participating cinemas experienced early queues, showing people buying tickets in advance, while others announced that all screenings of the films had sold out completely. It has not yet been specified online which films have sold out.
Cheaper Tickets As Solution
According to ABS-CBN, cinemas in Fairview, Quezon City sold out tickets for all screening schedules across six cinema rooms. The mall drew large crowds to its cinema area, with tickets fully booked through the last full-show schedule.
In cinemas like Gateway Mall in Cubao, Quezon City, a long queue was still standing around 11:00 p.m., hours after the mall had closed. Online, attendees have credited National Cinema Day’s success to its affordability, with some saying that affordable pricing is the “only proof” that cinema isn’t dead, especially given how expensive standard ticket prices have become.
Community-driven online database Takilya revealed the turnout of National Cinema Day was the second-highest-selling Saturday next to the opening weekend of Amazing Spider-Man: Brand New Day back in August 1. The website then proved, based on its insights, that affordable ticket pricing has been one of the main reasons why cinemagoers have been going to cinemas.
National Cinema Day was officially launched last August 25 at Shangri-La Plaza in Mandaluyong City, led by the CEAP, in partnership with industry stakeholders and the Film Development Council of the Philippines (FDCP).
Frequently Asked Questions
National Cinema Day is a first-ever initiative where over 100 cinemas nationwide sold movie tickets for only P100 each on September 12.
Films screened included horror titles like The Substance and Backrooms, drama-romance One More Chance, comedy-drama Four Sisters and a Wedding, sci-fi blockbuster Project Hail Mary, and music documentaries like Don’t Look Back in Anger, among others.
Participating cinemas included SM, Ayala Malls, Robinsons, and Megaworld Cinemas nationwide.
Tickets were priced at P100 each across all participating cinemas.
National Cinema Day was officially launched on August 25 at Shangri-La Plaza in Mandaluyong City, led by the Cinema Exhibitors Association of the Philippines (CEAP) in partnership with industry stakeholders and the Film Development Council of the Philippines (FDCP).
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