On October 26, ROSÉ partnered with Johnnie Walker Black Label for a series of projects exploring the intersection of music, creativity, and culture.
The South Korean-New Zealand singer and songwriter has carved out her own space in popPopShort for popular music, a broad genre built on catchy melodies, clear hooks, and polished production that aims to reach a wide audience. Pop constantly borrows from other styles, andGo to Pop Glossary, balancing the scale of BLACKPINK with the more personal approach of her solo work. Her debut solo album, rosie, which features the hit single “APT.,” offered another look at that artistic evolution, bringing personal storytelling into her pop rock sound. That creative identity now makes up her latest partnership with the Scotch whisky brand.
A city central to ROSÉ’s journey, Seoul hosted the first chapter of the collaboration. At a special Black Label celebration at BAR 81 at SIGNIEL SEOUL, she introduced her signature Twist of Something Highball. Following its debut in South Korea’s capital, the campaign will travel across some of Asia’s most vibrant cities before expanding globally.
For ROSÉ, the collaboration opens up new creative possibilities at the intersection of music and culture.“I’m very excited to expand my creative journey with Johnnie Walker and explore new ways to bring different worlds together,” she says. “As a brand that has remained iconic across generations, I’m honoured to bring something of my own to its evolving story.”
A commitment to creative independence runs through Johnnie Walker’s artist partnerships, with ROSÉ bringing her own perspective to that vision. Global brand director Neil Shah says her individuality reflects a generation changing the cultural conversation and inspiring others to find their own direction.
“Her spirit of progress and self-expression is deeply connected to what Johnnie Walker stands for,” Shah says. “Together, we want to inspire people to embrace who they are, challenge convention and keep walking.”
The partnership follows Johnnie Walker’s multi-year collaboration with Grammy-winning artist Sabrina Carpenter, which featured her signature Go Go Highball and a limited edition Black Label bottle designed around Carpenter’s style.
As the collaboration moves from Seoul to the rest of the world, ROSÉ will bring her own creative sensibility to Johnnie Walker Black Label through a series of projects and experiences connecting music, culture, and self-expression. With ROSÉ, the brand continues to explore how an artist’s personal point of view can influence its identity and the ways audiences experience it.
Drink responsibly. DRINKiQ.com
