The experience of something new is what keeps us curious. With IQOS’s latest release, the IQOS ILUMA i Electric Purple, the new colorway charges our senses and thrills us with the sense of discovery.
Electric Purple is symbolic of that curious spirit that IQOS celebrates, that of experiencing the unexpected and exploring new possibilities. The release also served as an invitation to join what the brand calls its “community of over 35 million adults worldwide who have chosen a better alternative to cigarettes.”
Electric Dreams
In further building that community, IQOS launched its Electric Dreams campaign. A global initiative that stretched from Portugal to Slovenia and South Korea. Described as “unprecedented” and “once-in-a-lifetime experiences,” Electric Dreams transformed the brand’s push of curiosity into shared and unforgettable memories for its IQOS community.
“IQOS Electric Dreams welcomes adult smokers to explore the electric dimension of curiosity, guiding them toward new adventures, stronger connections,” shared Zhenya Ivanov, President of PMFTC Inc., the Philippine affiliate of Philip Morris International (PMI), in a statement.
Accelerating the End of Cigarettes
The IQOS ILUMA i Electric Purple is the next step in the brand’s research, investments, and trust that it has been building for years. The product represents both IQOS’s goal and commitment to “continuous innovation to accelerate the end of cigarettes.”
Check out the IQOS ILUMA i Electric Purple in IQOS Stores, IQOS.com, Lighters Galore, and 7-11 Branches nationwide.
To learn more about smoke-free alternatives to cigarettes, visit https://www.iqos.com and follow IQOS on social media at https://www.facebook.com/ph.iqos/ and https://www.instagram.com/iqos.phl.
This product is not risk-free and provides nicotine, which is addictive. Only for use by adults who would otherwise smoke or use nicotine products.
Frequently Asked Questions
The IQOS ILUMA i Electric Purple is a new colorway of the IQOS ILUMA i, a heated tobacco device made by PMFTC Inc., the Philippine affiliate of Philip Morris International. It is an electronic device that heats tobacco rather than burning it.
The Electric Purple is primarily a new color option for the existing IQOS ILUMA i line rather than a new device. IQOS positions the colorway around a theme of curiosity and discovery, releasing it as part of its wider marketing push for the product.
According to the announcement, the IQOS ILUMA i Electric Purple is available at IQOS Stores, on IQOS.com, at Lighters Galore, and in 7-Eleven branches nationwide. Purchase is restricted to adults, as with other tobacco and nicotine products in the Philippines.
Electric Dreams is a global IQOS marketing campaign that accompanied the Electric Purple release, running in markets from Portugal to Slovenia and South Korea. PMFTC Inc. President Zhenya Ivanov described it as inviting adult smokers to explore what the brand frames as an “electric dimension of curiosity.”
No tobacco or nicotine product is risk-free. IQOS’s own disclaimer states the device is not risk-free and provides nicotine, which is addictive, and that it is intended only for adults who would otherwise smoke or use nicotine products. Any reduced-harm claims come from the manufacturer.
