SM Supermalls Makes More Room for Community, Creators With ‘My SM’ and ‘SM SuperMakers’

SM Supermalls has announced several milestones this year as it continues to expand its leisure spaces and community hubs.

SM is taking the next step in leisure after the opening of its 90th mall, SM City Zamboanga, in the country last March. Moreover, SM Seaside Cebu Arena opened its doors last July with its premier live entertainment and concerts, setting the stage for international and local acts to utilize the venue at the heart of Cebu City. This coming November, SM Nuvali will become the flagship eat-and-play destination in Southern Luzon.

SM has also announced its expansion by transforming its shopping spaces into community hubs, highlighted by its customer-focused movement called My SM. 

President of SM Supermalls Steven T. Tan spoke during a press conference about how SM values opportunities for every Filipino.

“Our goal is to keep evolving alongside our shoppers, making sure SM remains a space where communities can connect, celebrate, and create memories together, showing our purpose in every experience we deliver,” Tan says.

Expanding on its community-centered approach, SM Supermalls launched SM SuperMakers, a content creator community where creators share and discover their experiences across SM. Creators can join by creating SM-related content, posting it on TikTokTikTokA social media platform for creating, sharing, and discovering short-form videos, featuring music, trends, challenges, and personalized content.Go to TikTok Glossary, and collaborating with the SuperMakers account. Creators can look forward to exclusive SM experiences, creator perks and rewards, features, community events, and more.

SM has worked with local communities by partnering with roughly 900 small businesses daily. The company has hosted trade fairs for nearly 3,000 local entrepreneurs and is driving ongoing sustainability programs such as nationwide plastic collection and solar power integration.

Elijah Pareño

Music Writer

Elijah Pareño is the Music Writer of Rolling Stone Philippines. He writes daily music news, features, reviews, and radar stories of the website.

In addition to music writing, Pareño has written about the behind-the-scenes writers and producers from the P-pop scene, interviewed hip-hop artists like Shanti Dope and Zae, and featured up-and-coming artists for the Music Forecast 2026. Aside from music, Pareño has written about the state of affairs that affects pop culture. He wrote a movie review for 'Mortal Kombat II' and reported and interviewed photojournalists at the September 21, 2025 protests in Luneta and Mendiola.

Prior to working in Rolling Stone Philippines, Pareño was a freelance writer for 3 years and independent live music promoter

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• In This Article:
• SM
• SM Supermalls